Restless Optimists Working to Reduce Inequity in Education

The Journey started in 2009 by college-going students who decided to work for society instead of choosing a high-paying career and believed that quality education and personal development will enable those from underprivileged backgrounds to gain the requisite skills to be ‘market-ready’.
Drawing in experiences from their own personal transformation journey, the founders of LJJ realised the need for building requisite abilities and skills in the marginalised children, youth and women to bring about a holistic development in them. They formally started LJJ in 2009 as a non-profit and engaged underprivileged communities from the bastis in Delhi. A key element of their programs (Eklavya & Aao Saath Maa) is the focus on self-learning and reflection activities which helps to boost the self-esteem of the individuals leading them to use the acquired skills and abilities in their own personal and professional spaces. These have helped the community members to be self-reliant and financially independent. Over the years, the organisation started providing vocational skilling programs to the marginalised youth and also collaborated with corporates for delivering leadership development pieces of training. In the recent past, it has partnered with Teach for India & Singapore International Education who have helped them to build new perspectives in their learning programs.

How it all began

In the bustling streets of Delhi, 2009, a small group of college students dared to carve a different path. Led by their mentor, Rahul Goswami, they were driven by a belief that education was more than textbooks—it was about self-discovery, growth, and real-life conversations. As their peers pursued corporate careers, these students envisioned something deeper: Lakshya Jeevan Jagriti (LJJ).
Their breakthrough came after winning a prestigious case study competition at IIM Ahmedabad. Instead of pocketing the prize, they used it to build a space where underprivileged youth and mothers could reclaim their potential. Programs like Eklavya for youth and Aao Saath Maa for mothers ignited personal transformation, building confidence, leadership, and resilience.
What started in the slums of Delhi soon became a movement. Youth became leaders, mothers found their voices, and communities began to change. Today, LJJ stands as a vibrant force of empowerment, showing that true education lies in unlocking the power within.
In the early days of Lakshya Jeevan Jagriti (LJJ), the team’s determination outshone their limited resources. With a vision but little money, they turned to local scrap dealers for furniture. What others saw as discarded pieces, they saw as building blocks of their dream. They repurposed old desks and chairs, breathing life into them as symbols of resilience and creativity.
These humble beginnings shaped the heart of LJJ, reminding everyone that transformation starts with what you have, not what you lack. It wasn’t just about building a space—it was about building a future for those who needed it most.
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